In Conversation: Levi's Made & Crafted

08 October 2017

When it comes to denim, the brand that instantly comes to mind is Levi’s. Grounded in a Californian sensibility, the household name has dominated the denim industry for decades with its quintessential indigo pieces. But the lesser-known elevated offshoot line, Levi’s Made & Crafted, deserves more attention. As the latest collection arrives in store, we managed to talk to the brand’s San Francisco based Design Directors, Nick Rendic and Nicolle Arbour, covering what working for the brand means to them, the research trip to Iceland that informed this season’s direction and what makes the LMC line stand out.