M.i.h Jeans

At the centre of M.i.h Jeans ethos is a drive to capture the spirit of denim culture rooted in their 70s style heritage; an inclusive, non-conformist, free-spirited attitude called blue-jean spirit. Under the direction of Chloe Lonsdale, M.i.h Jeans draws inspiration from its vintage archives. With an attitude and authority built on five decades of denim experience, the London-based label is known for its cult jeans and confident, lo-fi ready-to-wear - a uniform for the modern girl.

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